Charlotte Beers at OM
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Title: Charlotte Beers at OM

Essay Details:

Subject: Miscellaneous
Author: Christina G
Date: September 7, 2016
Level:
Grade: A
Length: 3 / 743

Essay text:

First, she communicated the urgency of change in a message sent to all 7,000 employees. Her two key messages in this initial contact were: ? She was not going to "change the identity of the company by edict" and on the contrary she was looking for people with a similar desire to change the status quo to join her ? The change was inevitable and would be quick. Demonstrating this commitment to change she fired a top level executive which opposed the reorganization, exhibiting a top down approach consistent with the E-type leadership style. The second step was to create a coalition of executives from different functions based on their positive attitude towards change ("Thirsty for change group") to support her process of restructuring the company...

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