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The competition from the internet discount brokers like Ameritrade, E*trade etc cut into the market share and transaction fees, the company?¦s main source of income. In Chuck?¦s own words, ?§we lost our connection with our clients and our market place??.
Talk to Chuck (TTC) Campaign
Schwab worked with the ad agency Euro RSCG to create the Talk to Chuck campaign. After a six month test in 2005 covering Chicago, Denver and Houston, the campaign was launched nationally on Sept, 2005. Market?¦s reaction to the TTC campaign came quickly. Local press picked up the new campaign and Schwab was the talk of the town...
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