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Essay text:
As a result of the recognized opportunities, Samsung pursued a bold combination of strategies to re-define themselves. Many of these methods were unconventional but lead to great success over the next several years (Exhibit 1). As Samsung continued to grow, Executive VP of Global Marketing, Eric Kim, was forced to make a difficult decision. Should Samsung continue to offer a “one size fits all” product promotion or shift their focus towards more complex customer segmentation? The most important factors in determining whether or not Kim should pursue more customized devices in his marketing planning revolve around Samsung’s ability to continue to reduce manufacturing costs and increase marketing costs, and their ability to make the brand name more personal through customer insight and exposure...
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Common topics in this essay:
- Marketing Strategy of Samsung Mobile
- SAMSUNG
- Samsung And Nokia
- Samsung Case Study
- Samsung Case
- Samsung Color TV
- Samsung Marketing Report
- Samsung Smart Fridge Business to Business Marketing Plan
- Samsung
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