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Jung's strategy should have been geared more toward towards personalization. Because a large percentage of women are now working outside the home it would behoove Avon to capitalize on this opportunity just as their competitor (Mary Kay) has. Consumers as a whole love personal touches and the fact that they are treated special. Selling/marketing products in the comfort of one's home has worked well for Mary Kay and there is plenty of room for others to mimic their approach.
In addition to personalization Avon needs to capitalize on its strong brand recognition within certain ethnicities, i.e., African Americans and Asians...
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