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These factors certainly present an opportunity to MKC to enter the market. High GDP growth will increase the aggregate demand for products & services. High income growth rate, increase in education levels, propensity to save coupled with urbanization of the population are going to be favorable for MKC. High income will lead to higher purchasing power of Chinese women who would be able to buy these imported goods from foreign players.
Therefore as a marketer its right time for me to enter the market, if I look at the data it tells me that majority of the sales happens through departmental stores and direct selling only contributes to 3% of sales, there is a potential to tap this distribution channel and capitalize on Chinese women's rising tendency to augment their income (Govt jobs as well as part time work)...
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