Buyer Behaviour

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Title: Buyer Behaviour

Essay Details:

Subject: Miscellaneous

Author: Jay V

Date: June 4, 2014

Level: University

Grade: B

Length: 12 / 3346

Essay text:

"(Engel et al, 1968, p 5). Both consumer and buyer behaviour differ amongst the population as people have different wants and needs. Therefore it is untrue to say that ?working women buy products and services essentially the same as non working women.' No two people are similar as physiological factors, cultural forces, economic considerations, interpersonal relationships, personality, self-concept, and learning are variables that shape goals and influence. (Runyon, K.E. 1980). However consumers can be put into groups if they have similar characteristics, i.e. if they come from the same social class, background, age, lifestyle...

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