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Involving wall-mart and Ikea the competition can be both in direct and direct. It is direct in what I have said above but is also indirect as Wal-mart main products are food based and Ikea specialise in furnishings, in this way they aren't indirect competition. This may clash as Asda and Wal-mart will offer household items at a cheaper price than Ikea so some people might be tempted to purchase Asda's product as they are cheaper and have a better customer service reputation if there is a fault with the product.
There are several types of competition which occur with both Wal-mart and Ikea. Below I will say the types of competition and how It effects the business in their day to day running and over seas markets...
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