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Furthermore and for this reason, we have chosen the packaging industry and specifically the carton one to apply on the B2B marketing strategy. The latter is a form business that sells products or provides services to other businesses. A successful B2B marketing strategy can be a lot harder to achieve than one aimed at consumers. The decision-making process to purchase is usually much longer in the B2B world, often months rather than weeks. Whereas B2C campaigns are focused on immediate results, B2B campaigns usually concentrate on lead generation and delivery over a period of time
A - Supplier:
Being a leader in its field, not only in Lebanon but also globally, Unipak (ISO 9001:2000) under Indevco Group has developed customized packaging to satisfy individual customer needs...
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