Business Policy - Rover Honda Case Study Analysis
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Title: Business Policy - Rover Honda Case Study Analysis

Essay Details:

Subject: Miscellaneous
Author:
Date: August 28, 2011
Level: University
Grade: A
Length: 3 / 660

Essay text:

Core Competencies should change in response to changes in the company's environment. They are flexible and evolve over time. As a business evolves and adapts to new circumstances and opportunities, so its Core Competencies will have to adapt and change. What is Competitive Advantage ? - When a firm sustains profit that exceed the average for its industry , the firm is said to possess competitive advantage over its rivals . - Michael Porter identified two basic types of competitive advantage : Cost Advantage and Differential Advantage A competitive advantage exists when a firm is able to deliver the same benefits as competitors but at a lower cost ( cost advantage ) , or deliver benefits that exceed those of competitive products ( differential advantage ) Thus a competitive advantage enables a firm to create superior value to its customers and superior profits for itself ...

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