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According to Professor Masaru Yoshimori of the University of Yokohama, if the Japanese firm was able to outperform its US rival, it was due to its company values, culture and strategy.
Evidently CEO Kaku had a clear idea of the direction a company should take. He compared it to the challenge of mountaineering: always a higher, more dangerous peak to scale. Hence, in order to get into the market for personal copiers it was imperative to produce a small, cheap machine - only half the price of a classic photocopier.
One of Canon's main strategy thrusts was to decentralise R&D - a move that was to ensure a high volume of patents...
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