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Essay Details:
Essay text:
I will be using various different sources to find information on the company, such as the internet, newspapers for example the Financial and Sunday Times and also other secondary resources such as textbooks and journals. I will firstly have a brief introduction of the company and their current activities; secondly I will identify the major stakeholders within Gallaher and their influence on the company's activities. In this section, I will use the power and interest matrix diagram to show the level of interest of the different stakeholders within Gallaher. Thirdly I will explain how Gallaher meets its stated objectives in terms of its social responsibility, business ethics and its corporate behaviour...
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