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It is a group of items on a fast food restaurant menu that are usually priced at one dollar or more. The consumer ultimately decides what to get based on what the menu offers. McDonald's is considered the first user of this type of menu, and other fast food restaurants, such as Burger King, rapidly followed suit by including value menu products in their course offerings. However, which one we are going to choose if I have only one dollar in my pocket: McDonald's or Burger King?
McDonald's was founded as a barbecue drive-in in 1940 by two brothers, Dick and Mac McDonald. After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamburgers, french fries, shakes, coffee, and Coca-Cola...
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