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Essay Details:
Essay text:
Purchases by the different age groups are evenly distributed, which make the target market immense. One can conclude there is no reason for demographic segmentation on age and gender.
VALS (Psychographic Segmentation)
Strivers:
? Brush-t can be used by anyone
? Differentiated from other golf tees
? Not used frequently on the market
Not a usual tee product. Brush-t has features that a regular tee does not have, which makes the brush-t a unique product. It is also a bit more expensive which all makes the brush-t a viable product for the "strivers."
Segmentation:
Demographic Segmentation
Income
? High
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