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Branding Of Service Of Vodafone India

BRANDING OF SERVICE OF VODAFONE INDIA

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Title: BRANDING OF SERVICE OF VODAFONE INDIA

Essay Details:

Subject: Miscellaneous

Author: Delores F

Date: November 10, 2013

Level: University

Grade: A

Length: 7 / 1983

Essay text:

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. By 31 March 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 260 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures...

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