Branding Of Airlines

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Pre-written Papers:

Title: Branding Of Airlines

Essay Details:

Subject: Miscellaneous

Author: Laura C

Date: January 7, 2014

Level: University

Grade: A

Length: 9 / 2466

Essay text:

"The airlines are much more conscious today that branding can be a question of survival," says David Davis of the Future Brand agency. It is not just a matter of appearing attractive to one’s own staff and one’s customers. With all the consolidation going on in the world of aviation it is important in the industry as well to give off the right aura. This can determine whether an airline itself is viewed as a potential acquirer or merely as a target for take-over by a stronger brand. "In an environment of market consolidation a powerful brand is particularly important for airlines," says James Gregory of Corporate Branding, an international firm of branding consultants...

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