Branding in Canada

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Pre-written Papers:

Title: Branding in Canada

Essay Details:

Subject: Miscellaneous

Author: Frances G

Date: June 5, 2014

Level: University

Grade: A

Length: 3 / 772

Essay text:

Just as America was lauding its new, exorbitantly paid, Wall Street yuppies, Ben & Jerry's received national press for saying that their highest paid employees would never earn more than 3x what their lowest paid employees earned. Just as America's cold war military muscle-flexing was peaking, they received national attention for launching Peace Pops and becoming the first company to donate a percentage of its profits to social activist cause. Or sometimes, these ideologies are not so progressive, like Harley-Davidson, a brand that came to prominence through its anti-feminist symbolism, its championing of male-dominated patriarchal values, and its channeling of zenophobia in the late 1970s and early 1980s when it rallied against its Japanese "rice burner" competitors...

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