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Essay Details:
Essay text:
A seller might design a separate marketing program for each buyer.
The luxury watches market can also be segmented in a similar fashion. Some distinct factors which divide the market are as follows:-
1. Age
a. 20-35 years b. 35-50 years c. 50 yr and above
2. Sex
a. Male b. Female c. Unisex
3. Attitude/Orientation
a. Sporty b. Jewelry c. Technology
4. Brands
a. Omega b. Rolex c. Tag Heuer
d. Breitling e. Cartier f. Gucci
5. Price
a. 10-40k b. 40-100k c. 100k +
6. Display
a. Analog b. Digital c. Dual
7. Strap
a. Leather b. Metal c. Synthetic
i) Steel
ii) Gold
iii) Titanium
8. Benefit sought
Targeting
Targeting strategy or targeting is the selection of the customers you wish to service...
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