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Not an easy task when it takes approximately 36 to 48 months to design a new vehicle and approximately 24 to 36 months to engineer changes to existing model lines. Meaning, automobile manufacturers basically have one chance to get it right, or suffer through a year of poor sales for a particular model and the resulting damage to their reputation in a unforgiving consumer and business market. This is compounded by the excellent reputation for innovation, technologically advanced vehicles, performance, and quality which the public perceives from vehicles made by Bavarian Motor Works (Bayerische Motoren Werke)...
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