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Essay text:
The Bavarian company would come to export its high-end vehicles all over the world. In 1994, the company sought growth in the United States, and started producing automobiles in Spartanburg, South Carolina.
BMW IN AMERICA
The BMW name has been held in North America by BMW North America, LLC since 1975. The BMW Group in the United States has grown by leaps and bounds? Since the 1980's, BMW has made successful acquisitions of MINI?a brand targeted to the lower end of their market, and Rolls-Royce?a brand targeted to the higher end of their market.
WHERE IS BMW NOW?
Nationally and internationally, BMW markets its high-end vehicles as "Ultimate Driving Machines...
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