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particularly, it will be analyzed how the forces have an effect on the car manufacturer BMW.
Based on this analysis, the force with the most impact on the company will be identified. Based
on that, it will be described how BMW uses information systems to offset the force.
Competitive Forces
The five competitive forces model was developed in 1980 by Michael E. Porter. Porter's
five forces model suggests that competition in an industry is rooted in its underlying economic
structure and goes beyond the behavior of current competitors (Porter, 1980). The stage of
competition depends upon five basic competitive forces, which determine the degree of
competition and the profit potential in an industry...
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