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Essay Details:
Essay text:
External Factors-
• Technology- Blue Nile is an online based company, so technology plays an ultimate role in its success.
• Supply Chain- Blue Nile is able to skip particular distribution channels due to them being online. This helps them to pass up the mark ups of traditional layers of diamond wholesalers and brokers. This saves them a lot of money.
• Competition- The competition is Zales, Tiffany’s, Kay Jewelers, DeBeers. The online competition is diamonds.com, whiteflash.com, ice.com, jamesallen.com.
• Product Innovation- very low for this type of market.
3. Driving Forces-
• Huge growth in the use of the world wide web...
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