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Essay Details:
Essay text:
Some trades people viewed all Black and Decker products as in home only products and in some cases these same tools would be used for professional jobs where they would fail.
Situation Analysis:
Black and Decker held a 20% share in the Professional-Industrial segment, a 9% share in the Professional-Tradesmen segment and 45%share in the Consumer segment. Overall B&D has held a 30%share of the US Market.
The portable power tools business in the United States was a $1.5 billion market. Products ranged from electric screwdrivers for home do-it yourselfers to heavy-duty miter saws used continuously throughout the day at job sites...
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