Bingo Chips Strategy

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Title: Bingo Chips Strategy

Essay Details:

Subject: Miscellaneous

Author: Rosina J

Date: August 19, 2012

Level:

Grade: A

Length: 1 / 275

Essay text:

The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods. The success of Bingo’s marketing strategy can be attributed to the following 4 Ps:- 1. T.V. Ad Campaign 2. Assortment of flavors and eye catching packaging 3. High availability at big and small retailers across the country 4...

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