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Essay text:
is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN) and the Frankfurt (FWB: BNG).
Contents
[hide]
• 1 Early years
• 2 Products
• 3 Marketing
• 4 Sponsorship
• 5 Criticism
• 6 Collaborations
• 7 See also
• 8 Notes and references
• 9 External links
o 9.1 Official sites
[edit] Early years
Facade of the Benetton store in Milan, Italy
In 1955, Luciano Benetton, the eldest of four children, was a 20 year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine...
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