benetton
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Title: benetton

Essay Details:

Subject: Miscellaneous
Author: Sonja G
Date: July 16, 2014
Level: University
Grade: A
Length: 4 / 1066

Essay text:

is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN) and the Frankfurt (FWB: BNG). Contents [hide] • 1 Early years • 2 Products • 3 Marketing • 4 Sponsorship • 5 Criticism • 6 Collaborations • 7 See also • 8 Notes and references • 9 External links o 9.1 Official sites [edit] Early years Facade of the Benetton store in Milan, Italy In 1955, Luciano Benetton, the eldest of four children, was a 20 year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine...

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