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Essay Details:
Essay text:
The Group produces over 110 million garments every year, over 90% in Europe.
Key Dates:
• 1955: Giuliana and Luciano Benetton buy their first knitting machine and begin selling Giuliana's woolen sweaters.
• 1965: The Benetton family forms a partnership, Maglificio di Ponzano Veneto dei Fratelli Benetton.
• 1972: The company introduces a new dyeing technique that enables on-demand production.
• 1978: The company incorporates as a limited liability company, Invep S.p.A.
• 1979: The company begins international expansion with its first stores in North America and Europe.
• 1983: The company builds a state-of-the-art warehouse...
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