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Robinson said, "Many managers make a mistake by thinking that corporate communications is only an externally focused function. But when there is a clarity of message both internally and externally, and you integrate communications, you can realize unforeseen benefits ? Integration can drive growth opportunities and create a work environment that people want to be in, one where they can chart their road ahead." Catherine Mathis took responsibility in formalizing the process, procedures and programs that allow the group proactively to communicate messages that supported the overall business, manage the multiple issues that arouse on a daily basis and speak with one voice to allow internal people to understand the company...
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