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Essay text:
Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs.
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Market Research Report Due ? Week 2 (worth 5% of final mark)
Students will Research & compose a market research report...
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