Balanced Scorecard

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Pre-written Papers:

Title: Balanced Scorecard

Essay Details:

Subject: Miscellaneous

Author: Raymond G

Date: April 11, 2014

Level: University

Grade: A

Length: 5 / 1240

Essay text:

En 1992, Robert Kaplan y David Norton publicaron un articulo en el Harvrd Business Review llamado "Balanced Scorecard- Measures that Drive Performance." Este articulo se hizo muy popular, y pronto ellos publicaron su libro The Balanced Scorecard: Translating Strategy into Action en 1996. El CMI ayuda a negocios porque esto mide su interpretacion en el presente y mira el futuro al mismo tiempo. Esta metodologia, permite transmitir las estrategias definidas por una organizacion, de una manera mas clara y eficiente a todos los integrantes de la misma, y a la vez, poder traducir dichas estrategias en objetivos, indicadores y acciones concretas...

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