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The use of the web has given businesses the capability to invade additional markets. B2B and B2C are two major categories in E-Commerce. B2B involves electronic transactions that take place among two or more companies. B2C symbolizes the Business-to-Consumer transactions that take place among a business and a customer. Business-to-Business is one business selling, or attempting to sell products to another business, while Business-to-Consumer is a company that sells directly to individuals. With these two different types of customer bases, the marketing methods used to reach and attract businesses can be quite different from those used to reach individual consumers...
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