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products & services change but good sales, marketing, & advertising is one thing that remains. It is one of the most important aspects of an organization. It must be taken seriously, with the implementation of a strategic plan of attack." (2007) After the market has been established then the team can proceed with a marketing plan. Developing a marketing strategy, considerations the marketing team need to have an understanding of the company's target market. This makes marketing easy for thus the team can target the consumer base. While this brainstorming, goes on the team should determine whether the consumer is B2B or B2C...
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