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Their brand is the fifth largest beauty company overall with annual sales of over $5 billion dollars. When asked if Avon should sell directly to the consumers, the answer is yes, because it works for them.
Since other beauty companies rely on malls and stores for their sales, Avon directly goes to you whether you are in the office or in the comfort of your own home. And with this, the company is able to sell not just to the mall goers but almost to everyone in their target market having 500,000 sales representatives in the United States. The product goes directly to you.
By doing Direct Selling, Avon is able to lessen the costs in terms of rent and wages that a normal company utilizes for their sales in the mall or store...
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