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They may either be single, married, or with or without children and may or may not be employed. Avon also targets variety of race (Asian, Hispanic, Black and White) as they implement a special training for their representatives with regard to selecting and applying the right product for "women of different ages, ethnicities, and skin types".
Psychographic Segment
Avon targets lower to middle class women whose lifestyles include pampering and taking care of their bodies at price that is attainable or affordable for them. Most of these women cannot afford to do much compulsive buying so that the job of Avon's representatives is to introduce and teach to them the different varieties of products that the company has to offer and thus convince them of its quality and dependability...
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