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Rothkopf, Rutgers University
Michael Shen, University of Alberta
Shyam Sunder, Yale University
Robert Zeithammer, University of Chicago
* Correspondence should be addressed to Amar Cheema, Assistant Professor of Marketing, Olin School of Business, CB 1133, Washington University in St. Louis, St. Louis, MO 63130, Email: cheema@wustl.edu , Phone: (314) 925-6090. This paper is based on the special session at the 6th Triennial Invitational Choice Symposium, University of Colorado Boulder, June 2004 (co-chaired by the first two authors). The authors thank the editor and anonymous reviewers for insightful suggestions and comments...
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