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Are Virgin Really Successful

Are Virgin really successful?

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Title: Are Virgin really successful?

Essay Details:

Subject: Miscellaneous

Author: Oscar G

Date: June 26, 2016

Level: University

Grade: B

Length: 2 / 539

Essay text:

This takeover however, is highly unusual as it proposes to protect the interest of all those involved in the crises. This includes the existing shareholders and customers, and tax payers. Branson published the proposal in the Metro newspaper to reassure Northern Rock customers of his personal commitment to finding a solution. Ansoff's product/ market growth matrix was used to expose Virgin's use of Northern Rock as an attempt to penetrate the financial market. Through market penetration Virgin seeks to achieve four main objectives, which are to increase its share of the mortgage market, re-secure its dominance of growth markets, restructure a mature market by driving out competitors, and increase usage of existing customers...

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