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Essay text:
The characteristics of each segment are as follows:
Standard consumers - Price sensitive, with an emphasis on performance and after sales service . Most rely on the recommendations of their plumbers and have their installations done by them.
Premium consumers - less price sensitive, with a focus on design and style. They take service and performance for granted and typically shop in showrooms.
Luxury property developers - high-volume purchasers who want products with stylish designs, are reliable, and can work in multiple settings. They employ independent plumbers to install the showers for them...
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Common topics in this essay:
- AQUALISA QUARTZ: SIMPLY A BETTER SHOWER
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- Aqualisa Quartz: Simply A Better Shower Case Executive Summary
- Aqualisa Quartz: Simply A Better Shower
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