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Its own in-house efforts to move the company in that direction have pretty much failed.
AOL's input was not solely its proprietary content. Rather, AOL's contribution was its unique aggregation and presentation of content that allowed for easy consumption by end users.
For example, a Time Warner video placed on the Internet might never be noticed if not for AOL's packaging and distribution.
To complement AOL's upstream input, Time Warner offered the conduit over which such content would reach residential broadband customers at high speeds.
Prior to its proposed merger with Time Warner, AOL's objective was the maximizing the profits
of its Internet service and content businesses...
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