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Grixti's argues that global media and communications have not replaced individual national identities as much as it has reinvented it through an ongoing process of ?hybridisation' (114). Unlike Hofstede's argument below, who views culture as fixed and more resistant to change, Grixti assumes the nature of culture as fluid and changeable. Although this article had a firm foundation of evidence from Malta, Grixti would require further international studies to solidify his argument.
[Culture + Media] 105 words
Hofstede, Geert and Gert Jan Hofstede. Cultures and organizations: software of the
Mind "Introduction: Rules of the Social Game" New York: McGraw-Hill, 2005...
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