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Advertisers will also use the gaze, pose and mouth position of the models in their advertisements to market their product successfully.
The clothing company Nautica employs the technique of image creation in one of their latest advertisements found in GQ magazine. This advertisement features a man in his late 30's gazing ahead with a smile on his face. In this ad, the very confident looking and rich model dominates the foreground. And in the background, one can see a very well lit, peaceful, and serene beach scene. At the middle of the ad the words "Navigate life" appear in white lettering (Nautica)...
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