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Essay Details:
Essay text:
The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world.
In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect our grandmothers to have holding up a biscuit of Shredded Wheat. The ad tells us that women have the right to vote for the first time in the nation's history, and that theme is used to sell the Shredded Wheat. We are told that a vote for Shredded Wheat is a vote for healthy living and a clean household...
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