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Pain itself is a signified that implies the consequence of smoking.
Another signifier is the bright pink lipstick worn on the lips. The symbolism is one of glamour and sex appeal, which coincidentally is the image that cigarette companies have been trying to portray of smoking. In that case, why the specific use of pink instead of the more common red lipstick? Along with the impossibly white teeth, pink gives the feeling of artificiality. Combine this with the previous signifier and we get a completely different message: the glorified image of smoking is an illusion. We are reminded that any positive associations with smoking are false...
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