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Title: amazon

Essay Details:

Subject: Miscellaneous

Author: Jose T

Date: December 23, 2012

Level: University

Grade: A

Length: 11 / 3022

Essay text:

Elle regroupe en tout 7 filiales. Son chiffre d'affaires en 2004 est d'environ 7 milliards de dollars. Sommaire 1) Pourquoi Jeff BEZOS a-t'il decide de se lancer dans la vente de livres par Internet ? 3 2) Quelles sont les principales differences entre le modele de start-up de Bezos et celui de Mattocks ? 3 3) Positionnement d'Amazon.com 5 3.1) Segmentation du marche 5 3.2) Cible du marche 6 3.3) Positionnement d'Amazon.com 7 Points de differenciation 7 Differenciation par le service 7 Differenciation par le point de vente 7 differenciation par le produit (le site web) 7 Differenciation sur l'image 8 Cible du marche 8 Categorie de produit 8 4) Amazon...

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