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From skin patches to time released capsules, ALZA captures their market by providing their technologies to all major pharmaceutical companies, in return charging royalties that has led the company to realize immense consecutive profits. However, drug delivery technologies are constantly evolving, which has caused more effective and efficient methods to appear at a rapid rate. While ALZA is a leader in its industry, it needs to invest in advancing their own technologies if it wants to enjoy its current state of profitability, growth, and leadership. To implement this effort of advancing its drug delivery technologies, Martin Gerstel, CEO of ALZA, approved a 40 million dollar proposal to aid in developing its technologies...
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