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Essay Details:
Essay text:
While the article primarily focuses on the more specific strategy of offering services to non-telecom clients (diversification strategy), it also discusses the broader topic of the company’s entrance into the network services business altogether (growth strategy).
Concentric Diversification (growth):
Alcatel-Lucent has branched out from its core business of selling network equipment to telecom operators; the company is now focused on expanding its service provider businesses to both telecom and non-telecom clients. While Alcatel-Lucent has quietly offered network management and development services to its telecom operator customers since the two companies merged in 2006, only recently have these services become a key component of the organization’s overall business strategy...
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