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On all AirAsia print ads you will notice that the word "airasia.com" is placed at the bottom of the ads, and further more, it is even bigger than the visual of the company's logo. The idea is simple, to drive potential customers to the website and reducing call centre operation cost.
From my personal point of view, the AirAsia commercial division is strong and the web team know how to fully utilized the Internet technologies to maximize the marketing objectives through e-business marketing, CRM, online promotion/advertisement, content strategy and etc. For example, using a mailing list in online promotions such as, having empty seats on the upcoming flight...
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