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Information can only be easily processed if it contains some kind of structure. This includes the information that is provided by the media. The media have to structure their ideas and stories on a daily, weekly, and even monthly basis. This process is known as agenda setting. Television, radio, and print medias all use agenda setting, but what about a new media, such as the Internet? Let's begin by understanding agenda setting and its place in mass media theory. The early ideas of agenda setting have been around for decades. Lippmann made reference to the first ideas of agenda setting in his book Public Opinion...
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