Advertising Vs Publicity

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Title: Advertising Vs Publicity

Essay Details:

Subject: Miscellaneous

Author: Jeff B

Date: May 14, 2014

Level: University

Grade: A

Length: 2 / 591

Essay text:

An organization like the one I work for has a budget of ten million for the year. Even though that sounds like a lot of money in today’s market it does not buy as much as one may think. Wall Street Journal Ads, TV, CNN, CNBC, FOX NEWS are very high priced. Publicity is the smart way to promote a business or product. Using both Advertising and Publicity are very effective methods to promote and create positive awareness of a business. As stated above, there is a clear difference between Advertising and Publicity. Advertising is something you get by paying for it (radio, TV, newspaper, banner advertising, etc)...

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