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Title: Advertising: Set Us Free!

Essay Details:

Subject: Miscellaneous

Author: Michael S

Date: November 21, 2015

Level: University

Grade: A

Length: 8 / 2252

Essay text:

They get up, along with a few others to race to the snack bar. "Subliminal Seduction," in Stay Free, by Carrie McLauren, Vance Packard refers to a New Jersey cinema that had ads like these, "(These) ads--exhortations to ?Eat Popcorn' and ?Drink Coca-Cola'--were invisible to the naked eye but supposedly influenced viewers subconsciously." (Vance Packard, Stay Free) As a result, "By the use of subliminal messages, movie theatres increase their popcorn sales by precisely 57.5 percent, and Coca-Cola sales by 18.1 percent" (McLauren). Not only are people given subliminal messages in movie theatre ads, they are also beginning to be embedded in television shows...

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