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I do believe that advertising shapes the society and culture. People wants to have a sense of belonging in the society that they follow the norm of what people think and act. We think and act based on the environment around us. It's like a basic instinct for survival. If we are born in the middle of a dangerous jungle, our basic instinct is to defend and protect ourselves. If I fall back and even become a burden, I will be ostracized by this jungle society. We are mostly born in this innovative and materialistic society, where everyone has access to all information, and we choose which one to follow so we won't fall back and become ostracized...
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