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That is one problem in advertising that is virtually unavoidable. What is interesting and enjoyable to one person is annoying and sickening to another. That is why segmentation is vitally important to have a successful advertising campaign.
Men do not want to see a tampon commercial in the middle of the NBA Finals. What Subaru did was target their adventurous mid-to-late twenties audience. Buying a Subaru does not mean that you are middle aged. Along with owning a Subaru comes adventure, excitement, and intrigue. At the same time, so many other car companies are taking the same approach. They are targeting the younger audience because, first of all, the younger people are buying more cars more frequently today...
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