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Fifteen years later, in what is widely accepted as the most famous Super Bowl spot of all time, the Apple Computer was introduced, making it a household name and setting a new standard for Super Bowl advertising (Lohse 14).
The incredible climb of Super Bowl advertising is most clearly shown by the current prices for airtime. In last year's Super Bowl matchup between the New York Giants and Baltimore Ravens, companies paid CBS close to 2.4 million dollars for a thirty second slot. That amounts to over 75,000 dollars per second. CBS also heavily promoted and aired the show: "The Super Bowl's Greatest Commercials," the night before the big game...
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